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Social Media – Influence, Importance and Identification

This week our own Enrico Montana was featured in Business 2 Community on the topic of Influence.  You can find an excerpt and link to the full article below ….

“Influence has been an elusive metric that has always lived in a gap between what we want this metric to reflect, and what is measurable and actual in the implementations we use.  Whether you have focused on specific Influencer scores from the number of providers out there, found your own internal solution, or have relied primarily on a Services for your Influencer marketing needs, there is nearly always a bit more information we want supplementing the output for a slightly better list of individuals.

Perhaps, the answer isn’t necessarily better formulas, more metrics and faster calculations.   As interesting and exciting this metric could be, we need to remember why we’re looking for these people to begin with, and whether a single number can incorporate all the important facets of a consumer that can be used describe the archetype or intended target.  Otherwise, that one very specific metric can only really be applied to one very specific situation…”

Read the full article here.

For a further understanding of the social influencer metric be sure to check out Enrico’s post  “Why Defining Influence is Easier Said than Done.”

Tags : social media

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