Real Life Fairytale – The #RoyalWedding
More than two billion people around the world tuned in to watch the much-talked about Royal Wedding. For us on the West Coast, that required a 3am wake up call, but that didn’t seem to stop anyone. The lavish affair set the record for most live streams online, beating last year’s World Cup. We “tuned-in” via the Visible Intelligence tool to find out what everyone was talking about.
Who was mentioned more – William or Kate? What was the most prominent term? If I’d had to put money on it last night, I would have guessed that “dress” or “gown” would have been at the top of the list. What did we find on Visible Intelligence this morning?
Following up the #royalwedding hashtag, the most prominent term in the last 24-hours was “Kate.” And not far behind was the groom, William. “Dress” showed up after “wedding”, “royal”, “middleton”, and “prince.”
There is also no question that people were watching the event live. The snapshot below shows the spike in mentions at 3am PDT, right as the wedding began. Also interesting the mentions drop off so quickly. I guess everyone had to get to work!
It was fun to scan through all the comments and see @laurenyoung was the most vocal tweeter about the Royal Wedding. A couple of her tweets are below.
What did you think about the Royal Wedding? What trends did you see on your Twitter or Facebook feed?
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.