April 15, 2011
/ by Cision Contributor
Great marketing is about creating experiences that build loyalty, according to Jim Joseph. It’s about getting people to fall in love with you so that when they want a product in your category, they consciously choose your brand, time and time again.
Joseph, President of Lippe Taylor Brand Communications and Author of The Experience Effect, didn’t just theorize on marketing and branding during his enlightening Vocus webinar this month – he shared his secrets on how to build an experience for your brand that transcends your product or service, engages with consumers and differentiates you from your competitors. Here’s what he told us:
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
1-877-297-8912from 8 AM - 5 PM CT