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Altimeter Group Webcast Sheds Light on Social Media Measurement

Successfully measuring social efforts has been and continues to be a struggle for many organizations which is why we’re thrilled to have Altimeter Group analyst, Susan Etlinger join us for a live Webcast on Tuesday, May 17th at 10:30 am PT/1:30pm ET titled, Measure Social Media More Effectively. She’ll join Visible and discuss how to put together an effective strategy for measuring social results, the need to create a holistic strategy – one based not on historical best practices but on the unique characteristics, behaviors and opportunities inherent in social business, as well as:

  • Outline the key challenges of social media measurement today
  • Propose a value-based framework for social analytics
  • Recommend clear and pragmatic steps that companies must take to ensure that they are measuring the right things, drawing the right conclusions, taking the most effective action and receiving and quantifying value—both today and longer term.

There’s just one week left to register for the Webcast so make sure to get signed up and feel free to invite colleagues and friends to join the conversation as well!

Tags : social media

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