Santa Monica’s KCRW promotes programs using social media
Question: Do you use social media at all for your job?
“Yes, we use both Facebook and Twitter,” Andrea Brody says. “We work on the Facebook page, so we usually promote our own shows, talk a little about stories we’re interested in or those our Facebook fans would be interested in following. The Twitter feed is directly related to our Facebook. Whatever is on Facebook goes into our Twitter feed. I don’t tweet for the show; somebody might in our media department, but I don’t. Usually the producers don’t.”
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