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SEO Novice: Social Media and SEO…Just Like PB & J

Peanut Butter and Jelly (Photo – Flickr Creative Commons: nduran)

So what’s the link between search and social?

Hint: when it comes to links, they form a wonderfully natural partnership. Check out this blog excerpt from TopRank CEO Lee Odden about how social media can drive SEO:

SEO practitioners have traditionally used social networks, news and bookmarking services to create and promote content in an effort to attract links. Those links can send traffic but are also signals for search engines to discover and rank content. Social participation is focused on mining topics and content formats that are most likely to resonate with the social community in order to increase the likelihood of becoming popular and subsequently exposing tremendous amounts of traffic and links from those readers empowered to publish – bloggers, commenters, journalists, site owners.

Let’s recap:

Engage properly on social channels and you’ll climb search engines; it’s that simple.

Odden stresses the importance of social popularity: when you’re a part of the conversation, you’ll know what kind of content people will want to read (and share) and the content you produce (along with your search-boosting links) will reach a large audience.

The results: your content will be out there.  Your links will be all over the Web.  A host of people in your network (from commentators to journalists) will share your content. And, multiple signals will be sent to search engines that will  help drive awareness and traffic for your site and business.

All you have to do is promote it on all of your social channels.   You’ve worked so hard to build a community – Why not use it?

Want a more detailed look at SEO and social?  Check this out.

If you liked this post, you might also enjoy – Webinar Recap: 60-Minute SEO Crash Course with TopRank’s Jolina Pettice

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