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Social Search: Personalization of the Web

This week our own Enrico Montana was featured in Business 2 Community on the topic of Web search personalization.  You can find an excerpt and link to the full article below ….

If you’ve been keeping abreast with social media, there’s nearly an infinite number of ways to leverage all of this data in new and interesting cases. One of those uses is in the personalization of the Web search experience based on the social graph.

A couple of the reporters who have written some informative pieces in this space are Jennifer Van Grove at Mashable and Tom Simonite at Technology Review. Jennifer highlights the possibilities of how personalization in search can evolve our Web experience through organic and contextual content discovery.

Read full article here.

Tags : social media

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