Summing Up WOMMA’s School of WOM
Needless to say, there has been a lot of chatter and buzz going on at the Word of Mouth Marketing Association’s School of WOM. Visible spent the last few days attending some great sessions and catching up with attendees at our booth, and we also took the time to check out the conversation buzz online.
Not surprisingly, keynote speaker and influencer, Brian Solis of Altimeter, caused quite a spike in chatter during his session on Monday at 2pm CDT, as you can see in the graph below (graph times are PDT). @briansolis was the most prominent term of the day, other than of course #womma. His Keynote centered around the customer and disconnect that brands often have with their audience and why sometimes brands do themselves a disservice and forget to deliver practical benefits that their consumers desire: discounts, offers, access and direct purchase opportunities.
As an influencer I wonder if Brian will now be defined as a “passionate pundit?” Something we heard mentioned at the show that caused some debate—in that there are lots of passionate bloggers, so just because they are passionate, does that mean they are influential? With that in mind not sure this term is one that will be around for the long-term when it comes to how we think about influence, but the term does have a certain ‘ring’ about it.
Tuesday’s keynote speech from Duncan Watts, Principal Research Scientist at Yahoo, also caused a spike in the conversation at 9am CDT, right in the middle of “Everything is Obvious: Once You Know the Answer.” Pat McCarthy also wrote a nice post on the WOM Blog with the highlights of the event, if you missed it.
- Prominent terms at 2pm CDT 5/9 – #womma and @briansolis
- Prominent terms at 9am CDT 5/10 – #womma and @duncanjwatts
Lastly, a hot topic of conversation at the conference (not related to speakers) that I am now addicted to is “poking”…a small piece of technology worn by an individual hosting complete business information, and when touched to another device, personal info is shared. So everyone at the show was “poking”…it’s unfortunate it was for only a day but it was a great way to avoid the transfer of business cards and the hassle of taking listed names!
What did you hear that was most interesting at the event? Were all your questions answered?
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