5 More Common Blogging SEO Mistakes

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SEO mistakes made by bloggers

Oops! Have you made any of these common SEO mistakes?

Last week we presented 5 Common SEO Mistakes Bloggers Make.  Today we are covering 5 more SEO mistakes that are fairly common throughout the blogosphere.

Check out these common SEO mistakes and then look at your own blog.  If you notice that your blog makes similar mistakes, don’t worry, they are easily correctible.  If you don’t currently make any of these mistakes, give yourself a gold star and a pat on the back. 🙂

1. Hosting a blog on a free blogging site

There are a lot of great free blogging sites out there, and if you’re just getting into blogging and want to try some things out, they are a great place to start.  However, when you are ready to get serious about blogging or have a company blog, you will want to host your own blog with your own catchy domain name.

Hosting your own blog lets you take full advantage of your blogging software and gives you more options to customize your blog to more fully reflect your brand and personality.

2. Not using an SEO plugin

There’s a lot going on behind-the-scenes of a website or blog.  Adding an SEO plugin to your blog will help search engines more easily read and index your blog content.  If you’re using WordPress, I recommend using All in One SEO Pack for WordPress.

3. Not including a Meta Description

Meta descriptions are a relic from the good old days of web programming that are still relevant today.  Meta descriptions are invisible to users who are reading your posts, but they play an important role in search engine results pages.  Your meta description is your “elevator pitch” to users on a search results page.

Example of how a meta description appears in search results

Example of how a meta description appears in search results

By using an SEO plugin, you can write up a custom, eye-catching meta description in under 160 characters.  And remember to use your keywords in the meta description, as search engines will highlight the keywords that users searched for (like “media database” above).

4. Having a blog that isn’t mobile friendly

Search engines give more weight to mobile-friendly websites for users who are searching on a mobile device.   Also, when users come to a site via mobile devices, they are often on a slower connection than they would have on a desktop.  A site that is optimized for mobile devices will be more user-friendly and load quicker than the desktop version.  The result: a happy reader.

If you have a WordPress blog, you can download a mobile plugin such as WordPress Mobile Version, that will create a mobile version of your blog for you.

5. Not being social

Bloggers are part of a community, whether they know it or not.  Engaging with other blogs will help get your blog discovered and increase the likelihood that other bloggers will link to it and share it on social media sites.  This engagement is a sign to search engines that people like your blog and that it should start weighing your blog more heavily in results.

Get engaged and become a part of the larger community.  No blog is an island.

Tags : social media

About Brandon Andersen

Brandon is the Director of Marketing at Cision US. In his role, Brandon leads Cision’s US marketing team and develops strategies for engaging marketing and PR professionals. He is a host of the popular Cision Webinar series, and blogs about everything from inbound/content marketing tactics to future trends in communication and technology on Cision Blog. Find him on Twitter @brandonchicago

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