Earned Media Management: The Evolution of PR and Comms Learn More

PRWeb Makes It Better: Our New, Free Online Visibility Tool Is here

Following yesterday’s tips on about promoting content socially (via people), we have a great tip for promoting your content and making it more visible via search engines.

The tip: let PRWeb make it better.

We’re not being cryptic here. PRWeb, our online news release service, just launched a new tool that will tell you, at the click of a button, whether your news release contains the right balance of keywords, links, multimedia and content to get found as much as possible on search engines.

While the social side of content promotion comes naturally to many of us—especially those from a PR background—the technical skills of Search Engine Optimization can be more daunting, with the work often left to dedicated SEO specialists.  The basics, though, can be fairly simple, especially with a resource like PRWeb’s new tool, which takes the form of a button directing PRWeb to ‘Make It Better’.

Clicking the button gets you a free analysis of your news release. Is the headline the right length for search engine previews? Are you linking enough? Have you got the right keyword density to achieve as much visibility as possible without offending Google’s spam sensibilities? This is where you find out. As well as a grade for each category, you get a list of SEO best practices so you can go back and make your release better before sending it.

It’s basic SEO made easy and it’s well worth a try, whether you’re a longtime PRWeb customer or you’re just starting to explore online content. Existing customers will find the new button in the Press Release Creator, while those new to PRWeb can find out more about the press release grader or simply sign up for a free account and get started right away.

 

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.