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Who Needs PR Measurement? – A Video Chat with Cision Global Analysts’ K.C. Brown

Yesterday, Cision announced Cision Global Analysts, a business unit that will deliver custom research and strategic insights based on analysis and measurement of the outcomes of news and social media coverage. It fully integrates the company’s research experts, services and tools. Heading up the group is General Manager K.C. Brown, who was most recently Cision’s Senior Vice President of Analysis Services.

“I have a great team with some of the most knowledgeable and experienced experts in the field of media outcome research – skilled at analyzing coverage and conversation trends, identifying important drivers of perception, applying communications analysis to business objectives and strategies, and presenting to senior management,” noted K. C. Brown.

Here, he describes his path to becoming a public relations analyst.

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