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5 Puns to Try in Your Next Press Release

Happy FacesPress releases are a great way to share your news. But are you wondering why your reads aren’t as high as you expected? How about giving humor a try? We’ve crafted a few ways to infuse humor in your press release to catch reader attention without being too racy–give one (or more) of these five ideas a test drive:

1)      Creating a fun twitter handle narrated by an otherwise mute object. When a poisonous snake escaped from the New York Bronx Zoo, they made light of the situation by having the snake appear on Twitter, tweeting his various locations and experiences around the city. While the zoo assured the public that the snake would be found, they calmed the crisis and public panic with this Twitter handle.

2)      Photos getting a little dull? Think of a fun cartoon, animation or infographic to have someone create for you. Infographics are the new way to devour information on the Internet. But have you thought about making them a little more…fun? Jess3 is a great creative agency that specializes in data visualization. But before you have someone make an infographic for you, check out The Oatmeal’s comics for some creative and funny inspiration. Tickling your reader’s funny bone with graphics is a great way to hook their attention. Oh, and if you can’t afford to have an agency make an infographic for you, here are a few freebies you can use to create them yourself.

3)      Scratch the tutorial video and flip cam some of your most vibrant employees. Sometimes all the inspiration we need comes from the people around us. If you’re adding a video to your press release (which you should, because multimedia increases reader time on page by an average of about 30 seconds), ask some of your least camera-shy employees to star in your next video. People who enjoy their workplace and are outgoing will naturally exude this on video, and will be sure to make your viewers smile.

4)      Relate your press release to an event in pop culture that garners a lot of attention. This tip requires a bit of discretion, but using lines from current events or pop culture can get you tons of extra attention. We got this idea after watching David Meerman Scott make his Winning! Presentation on what PR can learn from Charlie Sheen at this year’s Vocus Users Conference. In this case, you could refer to how your company is “Winning!” or has “tiger blood,” two references Charlie Sheen made to his self-proclaimed awesomeness. Though the drama of Charlie Sheen seems a bit crazy, making a reference to this popular topic gets you in on the conversation. Now you try—using a different current event.

5)      We don’t always have to be serious. Though press releases should be news, you can often put a spin on company events that can be put in a press release as well. Take for example the heat wave that is encompassing the U.S. right now. How about hosting a company Slip N’ Slide outside and writing a press release about how your company took the time to cool employees off on a particularly hot day? The photos and videos of your employees having a great time are great for recruitment purposes and even applications for “Best Place to Work” awards.

What are your ideas for inserting a little humor to garner more press release reader attention? Leave them in the comments section below!

If you enjoyed this post, you might also like: 6 Reasons the Press Release is NOT Dead

(Photo Credit – Flickr Creative Commons: salty_soul)

Tags : press release

About Cision Contributor

This post was written by a guest Cision contributor.

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