July 18, 2011
/ by Cision Contributor
Cheryl Lawson is the founder of Party Aficionado, a leading social marketing firm. Cheryl helps companies develop social marketing strategies online and face to face. She is a PRWeb client and a small business superstar! Check out the great advice she gave for small businesses regarding press releases:
Make it easy for the media outlet. Know their audience and frame your story with an eye toward current trends and events. Keep a short list of targeted journalists and send your releases along with a personal note to them.
#PRWebchat is a weekly Twitter chat that takes place every Thursday at 2pm EST. Join in on the conversation bu following hashtag #PRWebchat and @PRWeb on Twitter.
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