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Links we Love: July 11-15, 2011

Links we LoveHere are our top 5 reads of the week in PR, marketing and social media:

5) The next five social media trends and their impact on marketingcreavitity_unbound
What does it mean now that we’ve all joined the conversation, mastered the art of engagement and embraced the concept of transparency? Your guess is as good as mine.  But one place to start thinking about it might be the following trends.

4) Why negative comments are good for your brandThinking Outside In
The most important factor when trying to persuade consumers to purchase or tell their friends about your brand, is your perceived credibility. People need to know that you are authentic, that what you say is true, that you can be trusted. But did you know that negative comments can actually help?

3) PR Folks: Be Social, But Available TooFlack Me
Take heart while scanning Twitter et al. Effective PR — meaning real and responsive — will always be needed.

2) Enterprise Social Media and Personal BrandingWebbiqity
Personal branding is a hot topic for entrepreneurs and solo consultants, but does it matter to large enterprises? Oh yeah.

1) Twitter Drives 4x as Much Traffic as You Think. Here’s Why…TechCrunch
Figuring out who is referring your traffic is a very important part of determining how you allocate your marketing budgets. It is almost certain that Twitter is driving much more of your referrals than you think.

What are some of your favorite reads of the week? Post them in the comments section below!

(Photo – Flickr Creative Commons: squeezeomatic)

Tags : social media

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