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PR News Roundup 7/11/11: 5 PR Blog Posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web last week! Here’s the top five in no particular order…

Photo courtesy of ivanpw via Flickr

6 Twitter Tips for Building Relationships and Generating Media Coverage via Hubspot

“Are you aware that many journalists, reporters, and bloggers make themselves available on Twitter? It’s true! In fact, Twitter recently published “Twitter for Newsrooms,” a guide for media folks that includes resources on how to use Twitter to find sources for stories more quickly, how to tell better stories, and how to increase reach for their work.

For marketers, using Twitter can be a great way to introduce yourself and your company to the media. But how do you find the influencers in your industry on Twitter? One way is to look for influential blogs in your industry (using blog search engines like Technorati), subscribe to them, and start following their authors on Twitter. Another way is to start following journalists who target your industry.”

Would You Pass a Social Media Background Check? via Marketing Pilgrim

“Even if you have been living under a rock for the past several years you are likely to be aware of the importance of keeping tabs of what is being said on the Internet about you personally, your business, your brand etc.

The theory is that if something is out there that could harm your reputation or brand etc it could hurt your ability to get a job or a client etc. Old news, right?

Now, it looks like formalized social media background checks could become the norm for employers when doing their due diligence. A company called Social Intelligence is providing the service. How they get that information is completely out of your control but knowing what they look for isn’t.”


8 Low Cost Facebook Tab Creator Tools via Social Fresh

“There have been a bevy of instant Facebook tab creators to hit the market lately. After wasting quite a bit of time fumbling around with some that weren’t effective, I thought I might as well document my findings to save others from making the same mistakes.

The tools I have outlined below are the best ones I have found that don’t cost an arm and a leg. Frankly, many of the new tools that have been created since the addition of iFrames to Facebook are on a ‘Freemium’ model and rival other tools that had cost thousands of dollars per month.”

Use Twitter like a Hollywood Screenwriter via Spin Sucks

“Like most young wannabe filmmakers, I learned the basics of screenwriting by hanging out on film sets and reading books.

Books such as Syd Field‘s 1979 treatise on the three-act dramatic structure, simply titled Screenplay. Fields contends that writers must follow a rigid three-act structure in order to free themselves to develop their characters.

Twitter’s 140-character limit is not unlike the three-act structure in screenwriting. It’s rigidity forces the writer to be disciplined and economical with words while creating a strong visual to convey the story.”

A Mid-Year Assessment of Social Networks in 2011 via Social Media Today

“We’re halfway through 2011, and a lot has happened in social media. As over 1,000 Social networks fight and innovate to grab their piece of the social networking space, the first six months of the year have included new features, redesigns, acquisitions, and IPOs… But who have been the biggest winners and losers of 2011? Let’s see if we can shed some light on this question through an analysis of trends among 3,238 popular blog articles that have covered social platforms this year.”

And a recap of what happened on Cision Blog

Journalists Increasingly Source News on Social Media Platforms

“Sometimes reporters ask to be pitched, and increasingly, that request is coming in at 140 characters or less. Communications firm Brunswick, not shy with great research over the years, has provided some telling social media numbers in the Summer issue of the Brunswick Review, pointing toward an increasing use of Twitter and other social media services to source business stories, with the door wide open for further and further adoption of these platforms. It’s an important reminder that “old” media, too, has jumped on the bandwagon, and that PR pros should definitely be integrating traditional coverage with their social strategies, not just supplanting it with them.”

Blending paid, owned and earned media in today’s landscape

Paid, owned, earned media isn’t a new concept to those in PR and marketing. What is new is the blending of the three in today’s media landscape. Organizations are breaking down interdepartmental walls and the siloed POEM media model will soon be a thing of the past. We’re seeing more and more advertising, marketing and PR teams working together to create one cohesive campaign.”

The 3 core elements of social Web analytics

“These days, it’s not easy to keep up with all of the new products entering the social media monitoring and social customer relationship management spaces. While no list of these offerings is comprehensive, I’ve watched Ken Burbary’s wiki list of listening platforms grow from about 80 products to over 200 in the past 18 months. Some estimates of the global number of players in this arena are as high as 500.”

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