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Ann Handley Interview: Why You Need to Be Publishing Content

“You’re selling your brand short if you don’t think about pulling customers to you,” says Ann Handley, Chief Content Officer of MarketingProfs.

The co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business advocates content creation, content distribution and content marketing as an essential tool for every business.

“You can attract customers to you,” she says. “You can also educate them along the way, especially if you have a product that is complex and has a complex set of features, or that has direct competitors which share similar features. It’s a great way to differentiate yourself.”

Here’s Ann with more – including the tale of how Kodak’s former CMO turned her into a Kodak customer with a single, well-aimed piece of content marketing.  Check in this Thursday for part two.

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