Implementing True Measurement: An Earned Media Management Strategy Learn More

Ann Handley Interview: Why You Need to Be Publishing Content

“You’re selling your brand short if you don’t think about pulling customers to you,” says Ann Handley, Chief Content Officer of MarketingProfs.

The co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business advocates content creation, content distribution and content marketing as an essential tool for every business.

“You can attract customers to you,” she says. “You can also educate them along the way, especially if you have a product that is complex and has a complex set of features, or that has direct competitors which share similar features. It’s a great way to differentiate yourself.”

Here’s Ann with more – including the tale of how Kodak’s former CMO turned her into a Kodak customer with a single, well-aimed piece of content marketing.  Check in this Thursday for part two.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.