August 29, 2011
/ by Heidi Sullivan
Over the past month, Cision has published two social journalism studies (one in the UK and one for all of Europe) in conjunction with Canterbury Christ ChurchUniversity which attempt to identify the whats, whys and hows of social media use among journalists of all kinds.
Key findings include:
The results also showed differences in how journalists engage depending on what media type they are chiefly contributing to (Radio and social media journalists fully embrace social media with 61% actively blogging, whereas newspaper and magazine journalists are active to a lesser degree – 51%.) “The valid data clearly demonstrates enormous differences in uptake, views and usage of social media among journalists influenced by what type of media the journalists works for, the size of the organization as well as the journalist’s seniority,” said Falk Rehkopf, Director, Special Projects (Europe) with Cision. “I was surprised to learn how important social media are to radio journalists in comparison to newspaper journalists who are least engaged.”
You can download the UK findings of our European Social Journalism Survey or download the summary of the full European results. Keep an eye out later this quarter for our North American survey with the Newhouse School of Public Relations at Syracuse University.
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