How Vocus Helped a Bail Bonds Company Build a Brand
For years, says Eric Granof, Chief Marketing Officer of AIA, bail agents have fought an uphill battle. Although they assist clients who are in trouble with the law, they usually are not depicted as a helping hand.
“I think Hollywood and the media have consistently portrayed bail agents as these long-haired, tattooed, gold chain wearing criminals that run through the streets with guns blazing,” says Eric Granof. “But the reality is that they’re really nothing like that. I think it sells a lot of tickets – and probably makes it a lot more interesting than it really is – but at the end of the day, bail agents are pretty much just like you and me.”
Here’s Eric discussing people’s misperceptions of the bail industry, how Vocus has helped AIA overcome that misperception, and the role Vocus played in AIA’s launch of the industry’s first national brand, ExpertBail. ExpertBail is also the focus of our latest Customer Case Study, which you can read here.
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