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Join the Blogger Relations #VocusChat with Gini Dietrich on Wednesday!

Our very first #VocusChat Twitter Chat with Lee Odden was a big hit. Now, we’re gearing up for round two with Gini Dietrich on Wednesday, August 24th from 1-2pm EST.

Blogger outreach is becoming a larger part of PR strategy. However, reaching out to bloggers is very different from traditional media outreach. It’s important to know what those differences are in order to develop a successful blogger relations program.

Join me, Cassie Pean, as I chat it up with Gini Dietrich, founder and CEO of Arment Dietrich and author of social media strategy and social media consulting blog Spin Sucks, to learn how to build relationships with bloggers and how to pitch the right bloggers the right way.

Join in on the conversation with Gini and other participants using hashtag #vocuschat, and follow us on Twitter @Vocus – and don’t forget to tune into our PRWeb webinar with Cheryl Lawson directly afterwards.

For a taster, here’s Gini at this year’s Vocus Users Conference, talking about how good blogger relations should work.

Have an idea for the next chat session? Send any suggestions to me at


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