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Links we Love: August 1-5, 2011

Link LoveFeeling RSS or Twitter feed overload? Don’t worry–here are our 5 best reads this week in PR, small business, marketing and social media.

5) Business Customers are Digital. Shouldn’t Your Marketing Be? (Harvard Business Review)
Are you skeptical about using digital and social media in business marketing? Think it’s only for consumers, and that business customers don’t have time for it? Your competitors don’t think so. And they are gaining competitive advantage by embracing new digital and social methods of connecting with their customers.

4) Why I Blog, and Why You (and Your Business) Should Too (Business to Community)
If you have been avoiding blogging or just don’t see the benefits in doing so, here’s why you should be blogging should you make the time to do so.

3) The Power of Images and 3 Steps to Maximize Your Photo’s Impact (Solo Smarts)
When viewing a press release, webpage or article, the first thing people see is usually the photo. Using a killer photo attracts readers. They can instantly know the topic of your release before they even begin reading. Beyond that, adding a picture that is optimized for search engines can bring traffic to your news. Using pictures gets clicks.

2) Repeat Your Message Seven Times (Small Biz Survival)
People have to hear your message seven times before they remember it. Or, that’s what I’ve heard.

1) 10 Social Media Mistakes Small Businesses Can Avoid (Forbes)
Most small businesses know it’s important to use social media, but they often make critical, costly mistakes when setting up their social media strategy. Here are the top 10 social media mistakes small business make and how to avoid them.

If you enjoyed this post, you may also like: Media Coverage Made Simple in 6 Tips

(Photo – Flickr Creative Commons: heyfilbert)

Tags : social media

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