New Customer Purple Communications: “Like Christmas in July!”
Did you know that 20% of the US population is considered deaf or hard of hearing? And that most of this demographic uses social media to communicate?
Purple Communications is well aware of this. They are a leading provider of communications services specifically tailored to people who are deaf or hard of hearing. For Theresa Hong, PR Manager at Purple Communications, managing the vast world of social media and reaching this very specific demographic was a big struggle.
Purple needed to do two things in a cost-effective way: spread the word among the Deaf Community, and raise awareness and advocacy efforts among the general public.
So, when her boss told her to look into Vocus, she says, it was like Christmas in July.
Thanks to Vocus, Purple has been able to reach and engage their target demographic in an unprecedented way. Vocus’ social media software lets them to monitor conversations, mentions and trends happening in the deaf community. They now have the ability to track influencers and blogs and see what their audience is saying on social media using one centralized system.
That ability to manage all PR-related activities in one place has given them a better understanding of all results from campaigns and programs – which also translates into being able to provide more meaningful reporting to the CEO and upper management.
It’s an awesome story: click here to read our our brand-new Customer Case Study on Purple.
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