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Social Media Impact – No One is Immune

While social media impact is spreading like wildfire, there are still a large number of companies that are steering clear of online engagement. Christopher Koch does a great job of painting a picture of how ignoring social media can hurt your company, even if you are a research giant like McKinsey. The finer points of his message:

  • No matter how strong your brand is, your company will suffer if you don’t maintain social media accounts with a human face
  • Brands must respond to social media chatter both good and bad, or else they will look like they’re hiding something
  • Social media is the best way to find out what the masses are saying about your brand


Koch’s social media impact article is a must-read for those who want a better idea of its all-encompassing impact. You can read the article in its entirety here:

How Social Media Muteness Endangers Your Company: The Crisis at McKinsey

Jackie Kmetz
~ Social Intelligence Crusader

Social Media Impact - No One is Immune

Tags : social media

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