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PR News Roundup 8/26/11: 5 PR Blog posts You May Have Missed

Photo courtsey of kennymatic via Flickr

It’s time for my weekly round-up of the best blog posts I have seen around the web this week! Here’s the top five in no particular order…

Sharks Need Public Relations via Spin Sucks

“A couple of weeks ago, I was driving to work and I heard an ad on the radio that the day marked the beginning of Shark Week.

Actually, I didn’t really pay attention to the ad; I’m sure I was flipping stations. But a few minutes later I heard THE BEST Shark Week PR.

I have no idea if Discovery Channel actually sent this to the radio stations. If they did, it seriously is the best PR ever.”

5 Commonly Held Social Media Myths…Busted via Hubspot

“Ever since I first learned about Zeus and the magical world of Mount Olympus, mythology has piqued my curiosity of the human mind. It’s fascinating how people embraced myths to explain phenomena that seemed otherwise inexplicable.

Funny enough, remnants of that ancient desire to rely on mythology still linger in today’s society. We create stories to explain the unexplained based on our personal experiences and sometimes quirky ideas. While it’s still fascinating to study these modern myths, it’s not smart to rely on them when we have access to scientifically derived information.”

Social Media Optimization 3 Steps to Tweeting with a Purpose via Convince & Convert

“Social media optimization gives you the ability to not waste bullets. Every tweet and status update has a cost associated with it. Perhaps not a direct financial cost, but a real, and at times considerable labor cost.

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. Alternatively, it’s time you could be spending watching Project Runway. Or hanging out with your kids. Or making fun of Lebron.”

How Folks Are Using Twitter [Infographic] via Marketing Pilgrim

“We are always interested in opposing views. Last week we posted about how some have found that Twitter may have more bark than bite.

Now a survey conducted by Lab42 and shared over at Mashable paints a more interactive picture of Twitter users. Granted it’s just 500 users but hey, in this day and age who needs more than a few responses to draw conclusions about what works and what doesn’t? Take a look.”

The best earthquake tweets via Washington Post

“As you’re probably aware, D.C. was rocked by a 5.9 earthquake: just serious enough that many evacuated buildings, but not serious enough to keep people from cracking jokes about it on Twitter. Here are some of the better ones:”

 And a recap of what happened on Cision Blog

Paid, earned, owned media: An interview with Sarah Evans

“Social media is bringing about a change. It’s affecting how PR and marketing agencies function on a day-to-day basis and the definitions of paid, earned and owned media. The lines are becoming blurred and now the challenge is to figure out how to integrate all three forms of media. I was able to talk with Sarah Evans, owner of Sevans Strategy, blogger and #journchat moderator, about how social media is changing the paid, owned, earned media model.”

Measuring ROI for Paid, Earned and Owned Media

“This post was written by Gini Dietrich, Founder and Chief Executive Officer, Arment Dietrich Inc.

Measuring the return-on-investment for paid, earned, and owned media is not an easy task.

When I started my career, we measured media impressions and advertising equivalency. Somewhere along the way someone finally told the industry that was ridiculous and meant nothing.

So where did that leave us?”

5 Staples PR Can Borrow from Marketers

“This post was written by Barbara Rozgonyi, founder of CoryWest Media, LLC and publisher

What do you see on the horizon?

Journalists use five points to tell a story. Marketing mixes five core elements to develop the big picture. PR weaves in the threads that hold the story together. How do you think marketing and PR relate to each other?”

The Future of Media: Radical Integration

“On Tuesday, Cision presented the Future of Media: Radical Integration, a 60 minute virtual event examining the new marketing mix and how social media is fueling the integration of paid, earned and owned media. Thirty media, marketing and public relations influencers from brands such as PepsiCoSouthwest Airlines to agency executives like Ashley Swartz of Digitasand Brian Solis of Altimeter Group, answered 15 questions about the future of media, the concepts of radical integration and the changing roles of marketers. Each speaker was given two minutes to answer one question.”

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