Selling Facebook to Your Boss: Four Talking Points to Get Started
Guest Post by Natalia Dykyj, Director of Product Management, Vocus
Facebook: it sends shivers up the spines of business leaders worried about sailing into the uncharted waters of social media marketing. We hear a range of objections: “Facebook is only for young people”, “We lack the skills or the budget”, and my personal favorite: “Facebook is for friends, not for brands”.
But with more than 750 million users worldwide, Facebook presents an incredible marketing channel that no business should miss out on. If your boss is still objecting, you should help them to understand the opportunity. Here are four key talking points that will help.
1) Facebook offers a ready, captive audience
It’s a new way to reach a captive audience of fans and consumers. Let’s say you want to do something new on your website – maybe run a special deal or a sweepstakes. How are you going to tell people about it? You’d probably send out a newsletter or email to your subscribers. That works, but not like it would on Facebook. What is the likelihood that your subscribers will read that email, versus ignoring it altogether? Or it could just go straight to their spam folder.
Now, let’s say you do that same deal or sweepstakes on Facebook. How do you tell people? A wall post. Simple. No cost. Goes straight into the news feed of your fans. Stats show that the average Facebook user now spends 30 minutes PER DAY on their news feed. That’s incredible. Your news is going directly to a captive audience. They’re there and they’re ready for updates. It’s all part of their stream.
2) Facebook offers one-click word of mouth
Facebook uniquely helps you realize the potential of word of mouth marketing. This dovetails with our previous point. You’ve sent out that sweepstakes announcement to your 3,000 fans. If one fan likes or comments on that post – that action now goes to the news feeds of their friends. Your audience just expanded way beyond that original 3,000! And, since people trust their friends more than they trust a company’s marketing machine, they are more likely to be interested in the message. Talk about viral marketing!
3) Facebook fans love to engage with your brand
Do you have trouble getting people to actively participate on your blog? On your website? Facebook makes it easy for people to engage with your brand. Ask a simple question! People love answering questions on Facebook. Share a video or a photo. Even encourage people to ‘like’ something to voice their support. Not only are you making them an active participant in your conversations, but you’re also mobilizing that word-of-mouth potential again (see point 2).
4) Your Facebook page can contribute to your company’s bottom line
Yes, you read that right. Facebook isn’t just about communicating and engaging: your Facebook page can also generate leads and drive sales. Encourage visitors to sign up for special offers or participate in a sweepstakes. By capturing their email addresses with an app, you convert casual visitors into live leads. You can also showcase your products, make it easy for visitors to buy, and encourage visitors to share their discoveries with friends for an even greater window of opportunity.
There’s also one more point worth making: with the right tools, it can be really, really easy. Vocus offers a suite of Facebook apps that help you spread the word and turn fans into customers with no technical expertise needed. To find out more, click here.
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