September 08, 2011
/ by Laurie Mahoney
You’ve probably been hearing a lot about paid, earned and owned media and the importance of sharing branded content (owned media) on social media sites to increase the chance of that content being shared (earned media). Through all this chatter, we saw an opportunity in the marketplace for a service that would allow PR and marketing professionals to host their company’s branded content all in one place to help them to better engage with consumers, journalists and influencers – the people that matter most.
While we don’t like to toot our own horn on Cision Blog, we have some news to share with our followers that we’re pretty excited about. Today, we announced that PitchEngine’s social publishing platform will be integrated into our flagship CisionPoint platform come this fall.
“As marketing has truly become a conversation, PR people are becoming earned and owned media experts with a new focus on publishing, corporate narratives and branded content and engaging in the dialogue of the social web”, says Peter Granat, COO of Cision, “Our partnership with PitchEngine uniquely positions us to assist our clients in participating in this conversation.”
No matter what type of branded content PR & marketing professionals are creating – marketing collateral, white papers, recipes, commercials, infographics, video, photos – PitchEngine supports the full spectrum so it can easily be shared on the company’s pages on social media sites like Facebook, Twitter, Google+, YouTube and Flickr. Through our partnership with PitchEngine, you will soon be able to do just that via our marketing and PR software solution, CisionPoint.
“PR pros have this incredible opportunity to be content creators instead of “content suggesters.” Unless your client is absolutely hounding you to get in The Wall Street Journal, spend your time and energy telling your own story on your own website. Then use social media to build an audience (including media). ”
Please check out our video to learn more from Cision’s own COO, Peter Granat and the Founder of PitchEngine, Jason Kintzler on this exciting announcement and stay tuned this Fall for more about Cision’s Social Publish.
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