September 01, 2011
/ by ckettmann
Personally, I’ve always been partial to brands on social media that have a personality… I enjoy being able to passively “connect with” brands and companies I like, especially when they entertain me and bring a human element to the overall entity. I used to wonder who those lucky “behind-the-scenes” people were, cleverly creating tweets and Facebook posts…as.their.job. And now, I am one of those lucky people! It wasn’t until I became responsible for company tweets, however, that I really realized how not-simple this job is.
One of the primary challenges I faced was deciding what kind of “voice” to give @viralheat. It would be the customer-facing personality for our social media engagement and it had to be a knowledgable resource, but I also wanted it to be a likable voice…
So what should you do for your brand? Well, now that depends… Here are some of my favorite tips for developing your voice:
Evaluate your company/brand and decide what’s natural
[@JoeManna, Infusionsoft – via Joe Manna’s Personal Blog]
[@jstanchak, SmartBrief – via SmartBlog on Social Media]
Use an authentic voice
[@dermot100, MTV Music & Logo Group – via Mashable]
Maintain a strong, consistent presence
[@TechAlly, Francis Moran & Associates – via Francis Moran & Associates]
What voice do you use and what strategies did you use to develop it?
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