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“Fun Fact” Friday — 9/16: Instagram

The invention of and widespread popularity of digital cameras led to the development of mobile phone cameras. Add in the increased quality of cell phone cameras + mobile photography apps being developed at a rapid pace and it’s no wonder there has been a huge increase in photo uploads recently. According to a 1000memories blog post, “in total we have now taken over 3.5 trillion photos” since cameras were invented. The post also noted that, “If the average person snaps 150 photos this year that would be a staggering 375 billion photos.” It also includes an interesting infographic illustrating the comparison between the amount of photos currently in Facebook’s photo collection vs. those of Instagram and the Library of Congress: “Already Facebook’s photo collection has a staggering 140 billion photos, that’s over 10,000 times larger than the Library of Congress.”

This week’s featured profile is… Instagram! (@instagram)

A big fan of Instagram, myself — and of photos in general — it’s easy for me to see why the recent explosion of photography mobile apps has had such success. Shamless confession: I have 15 different photo apps (+ the native camera app) currently installed on my iPhone. (They all do different things, so yes, I need them all!)

Additionally, the various retro-style effects that Instagram offers gives your pictures that ‘something extra’ that (you didn’t even know) your photos were missing! They have the ability to make people in your photos look fantastic and turn bad photos into good ones by adding filters highlighting imperfections and discolorations — as if you meant to take them that way.

Here’s a quick look at some of the social media activity around the app over the past 7 days:

  • Over the past 7 days, there have more than 30,800 mentions posted about Instagram across the social Web.
  • 2/3 of the Twitter mentions included links — likely people proudly sharing their masterpieces!
  • More than 19,226 unique Twitter users mentioned the app in their posts.
  • The top three influencers by impact on Twitter are @TechCrunch@LIFE and @TeenVogue, based on number of followers (totaling 3,771,837).
  • Some of the “Top Mentions” based on shares came from @godsgirl8494, @jennaezarik and @ChainTANA, and @Albiestar was ranked as another top influencer by volume.
  • Very few Twitter and Facebook users expressed negative sentiment related to Instagram: only about 8% of Twitter users and about 5% on Facebook fell into this category. Conversations were generally positive with about 78% mentions (Twitter) and 86% (Facebook) expressing positive sentiment.
  • The top day for Facebook posts was Monday of this week, while it was Saturday for Twitter mentions.

So thanks, @instagram for making my pictures look fabulous. Hope you all have a great weekend, filled with great memories (and captured by cameras)!

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