Links we Love PRWebThe links we love this week are inspired by all the rain and flooding we had over here on the East Coast. The non-stop rain meant we spent a lot of time in the office and at home scouring articles to find the best ones to share this week:

5) 12 Must-Read Posts on QR Codes for PR Pros (Arik Hanson)
Nothing has been a hotter topic of discussion in online marketing circles in 2011 than QR codes. You literally can’t have adiscussion with a marketer these days without the topic coming up. So check out these posts on how to use them and why you should.

4) 22 Social Media Alerts Your Business Should be Using (socialfresh)
One of the easiest ways businesses can take advantage of social media is by establishing alerts that cover a wide range of topics. By doing so businesses can quickly monitor any social media activity about their company, industry or competition.

3) How do you choose the right content to drive sales? (The @steveology blog)
Customers don’t want, or read, repurposed marketing-crap speak, but you wouldn’t know that from what appears with startling regularity on company websites. So, how do you make smart content choices? Check out this video Steve Farnsworth took at the Vocus users conference of our favorite TopRank man, Lee Odden.

2) Am I Important? Finding Balance in Influence Score (Spin Sucks)
Social media has given rise to an entire new level of narcissism. We all want to be heard, and to be respected. Leading the influence measurement pack is Klout, who will mash up your interactions on TwitterFacebookFoursquareTumblr, and more, and send it through their algorithm to score you. Yes people, you are now being scored based on the online influence you wield.

1) Top 5 YouTube Tips for Small Businesses (Turn Here)
For small businesses its important to have high-quality video production combined with information-rich content. Throw in a little creative humor and you have a winning combination. Here are some useful YouTube tips to maximize your exposure.

(Photo Credit – Flickr Creative Commons: Photo Javi)

If you liked this post, you may also enjoy: Peter Shankman Joins Vocus as VP and Small Business Evangelist'

About Annemaria Nicholson

Annemaria Nicholson is the North American Director of Content Marketing and Social Media at Cision. She drives go-to-market content, blog and social strategy for multiple brands and loves to experiment with interactive and multimedia content to better engage and inspire audiences. Her innovative content programs helped Cision place as a finalist at the 2016 Content Marketing Institute Awards and turned the marketing department from a cost center into a revenue center. As a direct result of her content strategy, the business was able to move the needle on key business KPIs.

As Head of Content, Annemaria has a strong track record of creating high quality multimedia content, blog posts, tip sheets, videos, instructional content, case studies and more to create great customer experiences. She revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel program that promotes content via additional, complementary and unique content to drive discoverability, search rank, audience awareness, credibility, and ultimately more leads and revenue for the business.