PR News Roundup 9/1/11: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this week! And a little quiz….can anyone guess where I’m going this weekend based on the picture in this post?
Here’s the top five in no particular order…
“I first learned about the KISS acronym on the baseball field in junior high school. Whether ‘Keep it Simple, Stupid’ or ‘Keep It Short And Simple’ the most important word there was always simple.
This was important on the baseball field because swinging a bat required smooth intuition rather than disjointed steps. Today, when I look at brands’ social media practices, I can’t help but notice the lack of simplicity.
We need to travel back to the days of little league and call a timeout. So let’s step out of the batter’s box for a moment, take a deep breath, focus on the pitcher we now call social media, and try to remember to keep it simple.”
“In just the past week, we’ve seen both sides of the celebrity coin. Kim Kardashian’s wedding showed how you can talk something up and share ‘exclusives’ with a number of outlets for maximum media exposure. And Beyoncé showed how a celeb can keep quiet for ‘the big reveal’ and get tons of attention. The keys to both: Have actual big news, be flashy and choose the right venue for that announcement, oh, and be famous with tons of fans.”
“It’s Wednesday, or Hump Day, as some call it. You’re just about halfway through the workweek at this point. How about an extra little push? No, we’re not talking about a second — or third — cup of coffee. What about some funnies?
Over the past few years, we’ve published 45 marketing cartoons. To be honest, it’s actually one of our favorite types of content to publish. After all, cartoons are…well…fun! So to help you cut back on your caffeine intake today, give you a few little chuckles, and offer you some social media marketing knowledge along the way, here are our top 10 marketing cartoons.”
“Here at Mashable, we love social media, but we also know sometimes you need to cut the cord. In a partnership with CNN’s iReport, we asked you to share how you disconnect and take a break from the digital world.
Many of you said you make a physical move to get away from computers and email, by going on vacation or getting out of the city. Others found respite in non-digital hobbies. We’ve picked our favorite entries and included them in the gallery below. You can see more photos in iReport’s gallery and all entries at the iReport topic page.
What are other ways to disconnect from the social web? Please share your own methods in the comments below.”
“This is what my parents taught me: Look people in the eye. Use a firm handshake. Respect other people’s time; be generous with your own. Pay attention when you’re spoken to. Basic stuff. ‘Everything I need to know, I learned in kindergarten’ stuff.
So what is it about technology that has rendered such courtesies obsolete in the business world?”
And a recap of what happened on Cision Blog
“Over the past month, Cision has published two social journalism studies (one in the UK and one for all of Europe) in conjunction with Canterbury Christ ChurchUniversity which attempt to identify the whats, whys and hows of social media use among journalists of all kinds.”
“Judging by the overwhelming response to our Future of Media event last week, communications professionals are actively preparing for the growing convergence of advertising, marketing and public relations, or paid, earned and owned media. While the interplay between earned and owned media is happening quickly, some PR pros I talk to have yet to really delve into the world of paid media, particularly the latest advancements in online advertising.”
“I stumbled upon this site in the most organic of ways, someone shared it with me on Google+. SocialStatistics.com, which is still in beta, provides a list of the top 100 users on Google+ based on number of followers. As of this writing, Mark Zuckerberg, Facebook’s CEO and founder, leads the pack with nearly as many followers as Google’s two founders, Larry Page and Sergey Brin combined.”
“In my little backyard herb garden, I only grow things that I cook with often: rosemary, dill, cilantro, basil, oregano. Fresh horseradish? I like horseradish once in a while, but not enough to grow it. I’ll buy it at the grocery store when I need it.
‘Jay,’ you ask, ‘why this unprovoked peek into your garden?’ Of course, because I’m going to make a parallel to one of the big challenges facing professional communicators today: online influencer identification.”
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