Client Story #4: PitchEngine, the tool you didn’t know you needed
Over the last 4 weeks, We’ve posted Q&A with some of PitchEngine’s most loyal clients in hopes of showing our audience the ways that the social publishing tool can be used to showcase all types of branded content. I will continue to bring new interviews to you every Wednesday until we integrate PitchEngine into CisionPoint, our campaign managment software. Stay tuned for more about this new service later this month.
This week’s interview is with Natalie Mounier, Senior Account Director at Kirvin Doak Communications. Kirvin Doak Communications is one of the West Coast’s leading travel, hospitality and entertainment PR and marketing agencies. Based in Las Vegas, KDC works with some of the most celebrated brands in the industry including MGM Resorts International, BASE Entertainment, Wolfgang Puck Fine Dining and Cirque du Soleil, among many others.
Q. How long have you been using PitchEngine to promote your content?
A. We’ve been using PitchEngine for nearly a year to support all of our clients at Kirvin Doak Communications.
Q. What types of branded content have you put on PitchEngine?
A. KDC specializes in hospitality and entertainment. We’ve used PitchEngine to promote everything from hotel announcements, culinary events and electronic music festivals to spa experiences and Broadway shows.
Q. Once you put your content on PitchEngine, what do you do to share/promote it?
A. We utilize PitchEngine both as a resource for media and a direct-to-consumer communications tool. For media, we often link directly to our PitchEngine content in pitch letters and announcements to provide journalists with all the resources they need – photos, information and video – all in one place. We also push our PitchEngine stories out directly to consumers via Twitter and Facebook, enabling us to share our clients’ stories with their prospective customers in the most impactful way. We also have our PitchEngine newsroom streaming on our website, so any visitors to KirvinDoak.com can access our agency and clients’ news immediately.
Q. What type of results have you seen from publishing your content on the site?
A. We’ve received incredibly favorable feedback from media who appreciate having all of their resources in one place without receiving lengthy e-mails or attachments. On occasion, we’ve also received interest from media who found our releases online while researching various story topics, resulting in more coverage our clients.
Q. How do you measure the success of a pitch?
A. Success is measured two-fold: first and foremost, we’re looking to generate extensive coverage for our clients in the media outlets that are most influential for their audience. Because we also use PitchEngine through our social media channels, we monitor the amount of people who read our releases and share it with their social networks.
Q. How has PitchEngine helped you to better promote your content?
A. PitchEngine is an effective way to deliver our clients’ stories directly to consumers and media in an engaging and interactive manner.
Q. How does PitchEngine’s effectiveness compare to the traditional methods of distribution you used in the past?
A. PitchEngine streamlines the process of delivering information and assets to journalists. We can easily and cost-effectively upload artwork, videos and key details to PitchEngine, and send it to our media contacts as a simple link, which they prefer over attachments. Furthermore, as journalists today often cover news stories through avenues such as Twitter, we regularly provide suggested tweets and links to our PitchEngine releases so they can conveniently share our content with their followers.
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