HARO Helps Three Subscribers Sail Into the Headlines!
No matter who you are and what your business does, HARO can help you get publicity and buzz. Small businesses, marketing consultants, PR pros, and even friendly bystanders have gotten in the news thanks to our publicity service that helps you Help A Reporter Out. Here are just a few HARO success stories from this summer.
Dana Paxton got the US Sailing team AlphaGraphics into ESPNW.
ESPNW (ESPN’s site for female fans) posted a query on HARO calling for female professional athletes, who also had full-time jobs, to be featured for an article entitled Female Athletes Working Overtime. Two AlphaGraphics team members fit the description, so Director of Communications Dana Paxton hit responded with an email. Before they knew it, 2012 Olympic hopefuls Erin Maxwell and Isabelle Kinsolving Farrar were the stars of this ESPNW article.
“I think in terms of the actual athletes, for Erin and Isabelle, having a feature about them written by ESPN really legitimatized their career and showed that they were receiving national attention for what they were doing,” says Dana. “In addition, having a feature article in ESPN helped my continued rapport with a couple of writers for ESPNW and led to a couple of other features, which is fantastic for the team.”
Max Stewart got Bell Performance into the New York Times.
As a PR and marketing consultant for Bell Performance, Max Stewart was charged with earning the fuel additives company media coverage. Just two weeks into his HARO subscription, he saw a query from the New York Times, looking to talk to small businesses that export goods. When Max replied to the pitch, HARO connected him to journalist Ian Mount and, within weeks, Bell Performance was featured in one of the world’s premier news outlets.
“We’ve gotten other inquiries from other journalists who want to do stories about us,” said Max. “As we were in the New York Times, we got a lot of brand awareness as soon as it went out, People were calling us and asking us about our products and what we do and where we’re going. We got emails from around the world inquiring about what kind of fuel additives we have and what we sell. The branding and name recognition was just amazing.”
Shar-day Campbell got Rocky Clark onto TV One’s Documentary Series Will to Live.
Rocky Clark, a quadriplegic former high school athlete cut off from his medical benefits after surpassing a $5 million cap, could no longer afford the medical care that was keeping him alive. Shar-day Campbell wanted to help – and came across a HARO query that allowed her to do just that.
The query came from TV One and called for African-American males facing long odds to be a part of their new documentary series, Will to Live. A month after Shar-day responded to the query with a last-minute pitch, taping began to tell Rocky’s story. Rocky’s episode later aired on September 25th.
“Rocky’s Facebook fan page quadrupled in fan numbers,” said Shar-day, who detailed her success here. “Twitter was blowing up. The network was putting “how to help the family” posts up on their website. I don’t have official numbers on how many donations have been given as a result, but it’s been amazing.”
If you want to get your business the visibility and buzz that comes with being in the news, HARO is the way to connect with a network of over 10,000 journalists. It works like this: after subscribing, you get three daily emails full of queries from journalists looking for sources for their stories. When you find a query that matches your industry or expertise, you reply – and with a range of advanced features now available, it’s never been easier. Find out more at HelpAReporter.com here.
*Oh, and by the way… want to donate to Rocky? Go right ahead!
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