iPhone 4S – Expectations in Check
Ah, the smartphone—a brilliant device with rapidly shifting parameters. Though Android now owns roughly 42% of the smartphone market share, Apple continues to lead innovation in mobile technology—with operating systems extensible through apps, the availability of multimedia features, and of course, a gorgeous, sleek design that’s nothing more than expected from Apple.
As mentioned in this ComputerWorld article we tracked Twitter conversation during the October 4th announcement and found 69% of the comments were negative. Using Visible Intelligence, we continued to listen to the conversation throughout the week across all social media channels to see what the sentiment was around the announcement of 4S instead of 5. Here’s what we found:
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.