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Links We Love This Week: End of the World Edition

EarthIs today really the rapture? There’s beautiful sunny skies over here at PRWeb thankfully, and all seems clear. But just in case we don’t see you tomorrow because of impending doom, here are our favorite reads this week. If we survive through the night, well…see you bright and early Monday morning!

5) Boost Your Digital PR & Marketing Skills with Social Media Optimization (Lee Odden at Top Rank Blog)
Lee Odden’s presentation at PRSA International in Orlando focused on how PR practitioners can realize the emerging opportunities for shifts in consumer information trends, how PR content can be optimized and socialized, tools to scale and practical social media optimization tactics to elevate search visibility of social media and social news content. Here’s the embedded deck from Slideshare.

4) 4 Do-It-Yourself Ways to Score More Media Coverage (Ragan’s PR Daily)
Here are four ways brands cover their own events—and four ways they could do it more effectively.

3) Double Your Page Views By Adding an Image? Seriously. (Junta 42)
Posts with images both perform better in search results and are also shared at a higher rate than those posts without images. In fact, 91% better.

2) Press Release Optimization Checklist and Tips (Adam Sherk)
Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials?

1) 2012: End of the World? [Infographic]
The most-mentioned date in end-of-the-world talks is 2012. For believers or skeptics, I thought this was a neat infographic to share, considering the occasion.

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(Flickr Creative Commons – Photo Credit: DonkeyHotey)

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