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Links We Love This Week: Halloween Weekend!

HalloweenWe’ve got some helpful posts and a few sprinkled with some Halloween-themed humor in this week’s round-up of PR, marketing and social media links we love:

5) Your PR Team Isn’t Tracking These Metrics…But They Should Be (The Future Buzz with Adam Singer)
Web analytics are still almost completely ignored or misunderstood by (most) public relations professionals. If you’re doing PR, you should be tracking these metrics and more.

4) Five Scary Social Media Horror Stories (PC World)
Whether it’s on Yelp, Amazon, or anywhere else that potential clients see your business, a negative review can have scary consequences. It’s also a dirty trick that competitors can use to slag your company; all they need is to set up a personal account on a site that looks like it’s from a regular customer and bingo, your reputation is toast. Check out this and four other scary-scenarios in social media and how to fix them.

3) 5 Sure-Fire Ways to Become Known in the PR Industry (Ragan’s PR Daily)
Think about what you can do to be the person who is known by your network. The one whose calls are taken and emails read. The one adding value to relationships. Basically, becoming a thought leader in your industry, without being the guy who speaks at every industry conference and writes a book every year. Here are some things you can do to make sure people know you.

2) What You Can Learn About PR From Your Halloween Costume (Maven Communications)
If you stick to these three simple tips, you will not only have a great costume, but also a great PR strategy! Learning all there is to learn about great PR can be overwhelming sometimes, but PR parallels help inside and out of the classroom and office.

1) 21 Compelling Online Press Release Ideas (SEO Joe)
By creating press releases that include strong action words in the headline, and are punchy and concise, you grab journalists’ attention and make your press release stand out from the competition. At the same time, by thinking about and incorporating keywords while you’re writing a press release, you can maximize its SEO potential.

Have a fun and safe weekend!

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Photo credit: Flickr Creative Commons – worddraw

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