Presenting Cision's 2019 State of the Media Report Read More

#MLB League Championship Series not too shabby either

I can’t say that I’ve been so close to the sport of baseball than I have this particular postseason. Is it because of the mix of great pitching match-ups alongside power hitting from some of baseball’s best? Or, could it just be that it is simply the postseason?

Last week, I looked at Visible Intelligence to see the talk around the Division Series. I took another look after this weekend’s League Series Championship to see if the buzz was just as exciting on Twitter as it was on the tube.

Who was the most talked about player? Which team had the most mentions? What was the sentiment around the game?

The Teams:

Looking at the time period of the league series championship (Oct 8 – Oct 16) indicates that the combined American League beat out the National League in share of voice with the Tigers winning ever-so-slightly over the Rangers in overall share of voice.












The Power Hitters:

There was the Rangers’ Nelson Cruz, a few other names in between, Nelson Cruz, and Nelson Cruz. The man single-handedly carried the Rangers to the ALCS hitting a total of six homers while the entire team had seven total homeruns throughout the entire series. Can you say MVP?

The obvious top hitters showed equally well in mentions behind Cruz, including Cardinals’ Albert Pujols, the Tigers’ Miguel Cabrera, and Brewers’ Ryan Braun. But I think the biggest surprise was the performance by Cardinals’ David Freese, with the least amount of mentions, but received the NLCS MVP honor. Freese only played in 97 games of the regular season, but put up some incredible numbers during the six games in the NLCS—hit .545/.600/1.091 with three homers, three doubles, seven runs and nine RBI.


The Pitchers:

Admittedly, the starters for all four teams weren’t that great in the playoffs. With the exception of the Tigers’ Doug Fister, who earned overall 2nd in share of voice amongst pitchers, the rest of them were subpar. It’s worth mentioning that John Axford of the Brewers was one of four in their bullpen that pitched quite well during the series. The Rangers’ bullpen, Neftali Feliz and the series-add Yoshinori Tateyama combined to throw 14 innings of scoreless baseball.

It will be interesting to watch if the starters can turn it around in the World Series.











And what, if any, was the sentiment around the series or a particular game in the series? I used Topic Discovery to identify the differentiating sentiment terms and found it interesting that @ESPN’s tweet about the Brewer’s error-filled game five caused some angst amongst fans—likely Brewers fans.

Click to enlarge image

So the stage is now set for the 107th edition of Major League Baseball’s championship. If it follows in the footsteps of its preceding playoffs, then it’s sure to be jam-packed with excitement. I, for one, cannot wait for the first pitch tomorrow night.

Tell us in the comments who you’ll be rooting for.

Tags : social media

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.