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PR News Roundup 10/21/11: 5 PR Blog posts You May Have Missed

Photo courtesy of BLW Photography via Flickr

It’s time for my weekly round-up of the best blog posts I have seen around the web this week! Here’s the top five in no particular order…

4 B2B Social Media & SEO Blunders to Avoid via Online Marketing Blog

“There are some things that you can’t take back: including what you release on the Internet.  With over 93% of B2B marketers using social media, online sales has very much become a social business. As marketers we need to do our best to present as well online as we do in person (if not better).  Creating an effective online marketing plan amongst all the changes on the social web isn’t easy, but here are a few things you may want to avoid.”

9 Ways Crowdbooster Will Read Your Community’s Mind via Social Fresh

“One key to running a successful online community is knowing what the community wants, when they will want it, and then delivering that to them before they even realize they wanted it in the first place.

Tricky? Yes.

Impossible? No.

Crowdbooster is still in beta, but so far it has shown signs to assist community managers at optimal levels. I was (very briefly) introduced to Crowdbooster at SXSW this past March by Ricky Yean, one of the founders.”

How Top Brands Measure Social Media Success via PR-Squared

“A while back I reached out to friends in the Social Media organizations at Ford, Comcast and Dell. (Yes, you know their names, but never mind that.)  I asked each of them to provide me with one overarching statistic or chart that they used INTERNALLY to talk about Social Media ROI.

Keep in mind the cardinal rule here: I only wanted ONE metric, i.e., the one that seemed to count the most.  Each of my contacts assured me that there were many other things being measured as well.”

Social Media Lessons from the Offline Real World via Convince & Convert

“An interesting report released from Pew Internet Research about the use of location-based services among adults found that only 28% of American adult cell phone owners use services such as maps or recommendations based on their location. In addition, 4% of all American adults use check-in apps such as Foursquare and Gowalla. 

Conversely, in the social media community, checking-in is a frequent behavior, and legions of blog posts are written about location-based services.

Is this disproportionate enthusiasm among the cognoscenti? Are we so entrenched in this bubble that we’re forgetting what the ‘norm’ really is?”

Subtext: “Real” Listening in Social Media via Waxing UnLyrical

“This is a story about subtext and listening in social media.

I returned a couple of nights ago from the PRSA 2011 International Conference in Orlando, Fla. It was lovely; I got to catch up with so many of my friends whom I don’t get to see except at this conference, make several new ones, and also meet  Bill Dorman and  Adam Toporek for the first time (we recognized each other immediately across a crowded room, how cool is that?).

I wasn’t staying at the conference hotel but at the hotel where the PRSSA conference was taking place (because of my surgery, I didn’t know until fairly late whether I’d even be able to make it to the conference and by the time I did, no rooms at the main hotel were available).”

And a recap of what happened on Cision Blog


Top PRSA International sessions on Twitter

With more than 200 leading professional communicators leading sessions at this week’s Public Relations Society of America (PRSA) International Conference in Orlando, I did a quick analysis of which sessions are generating the most discussion on Twitter.

It’s no surprise that keynotes from Chris Brogan, Peter Diamandis and Soledad O’Brien are leading the pack. Surely this morning’s keynote from Disney’s Joe Rohde, “Theme is a Noun”, will be catching up momentarily.

Client Story #6: PitchEngine, the tool you didn’t know you needed

Last Friday, Cision introduced Social Publish, integrating PitchEngine’s social publishing tool into our campaign management platform. This week, we’d like to continue our blog post series of Q&A’s with PitchEngine customers. This week were speaking with Forrest Graves, Founder of JumpinGoat Coffee Roasters.

JumpinGoat Coffee Roasters is one of the country’s premier mail order and Internet purveyors of premium AA Grade coffees, and Teas from around the world. They use only 100% Arabica Coffee and offer over 50 variety, flavors and blends. JumpinGoat also offers a wide selection of coffee and tea accessories in addition to specialty gifts.

5 Tips to Great Social Media Customer Service

Many companies have jumped into using social networks as a means to provide customer support because more and more people are getting online and complaining. The birth of social media has given businesses a unique opportunity to improve their relationships with customers. Here are a few ways to turn your social media accounts into customer service stations.

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