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What Does Randi Zuckerberg’s Departure Mean For Facebook?

Question Mark“I have spent my years at Facebook pouring my heart and soul into innovating and pushing the media industry forward by introducing new concepts around live, social participatory viewing that the industry has since adopted–I’ve decided my time at Facebook is coming to a close.”
– Randi Zuckerberg

With those words, Randi Zuckerberg ended a chapter in both her life and that of Facebook’s.  Now Mark Zuckerberg’s sister is on her own with a new social media business called RtoZ Media, geared toward helping companies become more social.

In her dynamic tenure at Facebook, Zuckerberg became a major social media power broker.  Charismatic and engaging, she was ranked among the 50 Digital Power Players published by the Hollywood Reporter in 2010.

As director of market development, Zuckerberg helped shape PR and social media.  She managed partnerships related to current events, media, news and philanthropies.  Randi provided a personality that reflected Facebook’s potential.  The network’s success is related in no small part to her contribution.

Zuckerberg integrated Facebook into national politics and media through the 2008 Republican and Democratic primaries.  In addition, she created Facebook Live, a real-time Facebook themed live program which earned her an Emmy nomination in  the category of live coverage.

Randi Zuckerberg says the jump out of the Facebook nest is a natural extension of her time at the company.  She made her announcement after a 3-month maternity leave which, she admitted, gave her time to think.

Following the success of Facebook Live and programs such as the Obama Town Hall event, Zuckerberg believed she’d finished her work for the social media giant.  Her departure gives rise to a number of questions, most especially:

What does this mean for Facebook?

Zuckerberg will most likely  still continue a relationship with Facebook in her upcoming projects, but now her Facebook shoes need to be filled by another marketing mover and creator.  That person is yet to be determined.  It will also be interesting to see if Randi’s younger brother chooses to work with his sister’s marketing company to help Facebook market itself – stay tuned.

Is there a problem between the siblings?

Nobody is pointing to such a scenario.  Mark has not made a public announcement about his sister’s move, but it is safe to say that the change will give Facebook a different leadership feel.  Randi has been a vibrant and instrumental key to Facebook’s success since 2004.  While no one knows what family dynamics are at play, we’re betting holiday dinners are still on.

How does Randi’s future look?

While she may be starting yet another marketing company, Randi has the added bonus of her years behind the scenes at Facebook.  She understands the giant’s direction and personality better than nearly everyone else, and that can’t help but make her attractive to companies trying to become bigger social players.

Randi Zuckerberg’s departure from Facebook could be no different than the experience of thousands of other people who decided to strike out from family businesses on their own.

What can marketers take away from this scenario?

  • Remember to tap into the resources closest to you for inspiration
  • Utilize the voices in your world who encourage – and question – your efforts
  • Prepare to stay afloat amidst the changing tides in the vast sea of internet marketing

Mark Zuckerberg probably never predicted his sis would leave to start her own shop.  Then again, no one in the world would have predicted what Facebook would become when it launched just  eight years ago.

The end to Randi’s story – it hasn’t been written yet, but it will surely be part of the changing face of social media to come.

What do you think Zuckerberg’s departure means for social media?

Tags : social media

About Cision Contributor

This post was written by a guest Cision contributor.

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