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State of the Media Q3: New from the Vocus Media Research Team

For our newest findings, check out the State of the Media 2016 Report!

In the world of news, media, and journalism nothing stays the same for long. As PR and media professionals, it’s our job to stay on top of the latest new media trends and technologies. The state of the media is in constant flux and adaptation is not only a means of staying competitive, but a means of survival.  And thanks to our committed research team here at Vocus, we’re able to help you stay up to date. They just released their latest research on the changing media landscape in Q3 of 2011 within the following four sectors: newspapers, magazines, television, and radio.

So what’s changing? As we continue to make the shift from print to online, mobile and social media continue to provide tremendous opportunities.  However, the industry is still not in the clear, as this past quarter also saw a number of layoffs and consolidations. Here are some key highlights from this past quarter’s research.


  • 23 launches, 16 being online sites, all of which are sites.
  • 27 closures, including Manhattan Media’s New York Press.
  • Seattle Post Globe, which launched online when the Seattle Post-Intelligence folded in 2009, also closed after only two years.
  • Many layoffs: at least 100 this quarter.


  • 36 launches versus 24 closures.
  • 10 of the launches were online magazines.
  • Popular magazine trends include home, parenting, lifestyle and business.


  • Stations consolidating broadcasters to work both weekends and weekdays.


  • Radio still number one way people listen in cars, although iPods and satellite are on the rise.
  • Radio consolidations continue with Cumulus buying Citadel.

For a more detailed report and for regular information on the major trends and changes in North American media, check out the inVocus media blog.

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