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Twitter and ESPN in the World of Sports

It was a full weekend of sporting events for my household—excitement-packed matches in NCAA Division 1 volleyball, more great NFL regular season games, a letdown of the home team MLS Seattle Sounders to the Philadelphia Union, and now down to the final four of MLB baseball playoffs. Which two teams will make it into the World Series? Having consumed four different sports over three days, I stopped to actually think about how many different types of sports there are in the world. According to the Encyclopedia of World Sports we still do not know the exact amount, but 3,000 have been included in the present publication.

When I think of sports (any and all sports), the first thing that comes to mind is Entertainment and Sports Programming Network (ESPN)—the most comprehensive sports network coverage there is. Their Twitter profile describes it best:

@espn Bristol, CT | We talk about sports, sports, and well … sports.”

This is why we, at Visible, cannot be more excited about the work we’re doing with one of the network’s sports highlight channel, SportsNation.

Beginning today, Visible Intelligence will power the trending sports topics, and all sports-related conversations displaying in this banner on SportsNation’s home page. (Click the arrow at the far right to expand the ad to see what’s currently trending.)

ESPN Sportsnation Ad

Since its inception in September 1979, ESPN has been at the cutting edge of sports coverage and reporting, and they’ve managed to successfully incorporate social media into the mix. With nearly 2M Twitter followers, @ESPN is using social media as another vehicle to connect and share news with the sports world.

ESPN role in sports (history of ESPN) [1]

  • The Total Sports Network (1979–1985)
  • The Number One Sports Network (1985–1991)
  • All Sports, All the Time (1991–1994)
  • America’s No.1 Sports Network (1994–1998)
  • The Worldwide Leader in Sports (1998– )

What’s next? The Worldwide “Tweeter” in #Sports?

We’ll be keeping a close watch on SportsNation over the next few weeks, as there is sure to be more than just football, soccer, baseball, and volleyball trending. And who knows what Bill Simmons @sportsguy33 will be saying. We’ll keep a close Twitter eye on him too. He is, after all, pretty influential in the world of sports.

What trending sports topics are you expecting to see on SportsNation? Tell us in the comments.

[1] Network slogans via http://en.wikipedia.org/wiki/Espn

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