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Most Popular Press Releases in October on

ReadWe took a quick trip to’s analytics to see which press releases received the most reads last month. All of these releases received thousands of page views, so keep reading to see why they were so popular (and implement these tactics in your own news releases!).


7. Just in Time for New York Comic Con, Lucasfilm™ Announces the Discovery of BOOK OF SITH: Secrets from the Dark Side

Even if you’re not a Star Wars fan, you know that the franchise for the movies is wildly popular and spans almost 30 years. New merchandise created to please old lovers seems to be the bait in this press release.

6. Pandora-Like Video Recommendations Come to Skyfire 4.0 for iOS as Skyfire Celebrates 10M App Downloads

Pandora is one of those music applications you just have to have, and word of a competitor that’s better piques the curiosity of our readers.

5. Announces Tribal Tattoos as ‘Most Popular Tattoo Designs of 2006’

Search volume for the keyword “tribal tattoos” has kept this release from 2006 popular, even three years later into 2011 and propel search results to

4. Celebrity Jennifer Nicole Lee’s Busy Mom Fitness Plan Video Series by Production Solidifies Her as Top Highly Sought After Fitness Expert and Leader

Sexy sells, and sexy plus a celebrity name and the “bodybuilding” keyword make this release a three-punch combo. It also appeals to a large demographic: moms.

3. Amidst Occupy Wall Street Protests, Costume Store Releases “Wall Street Zombie Halloween Costumes”

Relating to one of the largest news stories in October, a Halloween costume retailer uses the negative news to their advantage and shines a little comedy on the Occupy Wall Street Protests to boost their sales. Controversial? Probably. But it caught your attention, didn’t it?

2. NYS Collection Announces Launch of “Snooki by Nicole Polizzi” Sunglass Line

If you haven’t heard enough about Snooki and the Jersey Shore cast milking their fame for millions yet, cast member Nicole Polizzi coming out with a new consumer product for all the girls who want to look like her isn’t exactly new news, but enough to bring throngs of girls to retail stores to steal her style.

1.       Free Reverse Cell Phone Lookup Directory Helps Verify Mobile Calls

You’ve just sat down to a lovely dinner with your family, when the phone rings. The caller ID says “ unknown” yet you still pick up. On the other line, a surprisingly upbeat person asks if you’re interested in buying speedboats. You hang up the phone. We’ve all had one of these calls before, and wish we could block them right? This service helps you do so, and “reverse look up” is one of the most Googled terms for finding and blocking anonymous calls. Proof that keywords do work, as this release is out #1 most read in October.

What lesson can we learn from October’s most read press releases on That keywords go the long run, relating your news to current events or people is beneficial, and that solving a huge problem is #1.

What are your predictions for the most read press releases on for November? Share them with us in the comments section below!

If you liked this post, you may also enjoy – A Level Playing Field: Small Business, Big Ideas

Photo Credit – Flickr Creative Commons: Amanda Hatfield

Tags : press release

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This post was written by a guest Cision contributor.

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