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Experts share wisdom during social media conference

Social media experts from all over the United States networked and learned about content creation, distribution and monetization during  BlogWorld and New Media Expo’s first gathering in Los Angeles earlier this month. More than 275 speakers were on hand to discuss topics ranging from designing and launching video channels, to business branding through blogging, to social networking and marketing strategies. inVocus interviewed some of the speakers, and here’s what they had to say:

Jason Falls, founder of Social Media Explorer:

“My hope was to let people know from the talk that when you hear best practices and advice from people like myself, and [Human Business Works president] Chris Brogan and other social media speakers, you can’t just assume that it’s gospel. You have to put it through the riggers of experimentation and testing within your own brand and your own environment to see if it actually works, because one thing we’ve learned over the years is that there are really no rules. The social media purists used to tell us that you can’t sell using social media. Every time you say ‘Here’s the rule, here’s what you should not do in social media’ – we can find an example or two of people who have broken the rule and been successful.”

 

Mari Smith, Facebook Guru/Author of “The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web:”

“This year my message was [centered] around some of the principles in my book. I actually shared with them three of the nine steps that I teach on how to build the large and loyal, profitable network using a social Web. Really integrate customized, personalized experiences for your prospects and customers by tapping into some of the things they share on these social networks.”

Shanna Smith-Snyder, director of communication for the Abilene Convention & Visitors Bureau:

“In my session, ‘Social Media Campaigns + Your Marketing Strategy = SMART,’ the acronym stood for Strategize, Measure, Adapt, Research, Timely. I shared the Abilene CVB’s social media journey, as well as spoke about three recognizable campaigns we did this year – Project365, Your24 and Travel Matters. Each one was very different and utilized different social media platforms, but all of them shared common threads. I also advised attendees not to isolate their social media strategy, but to look for ways that they can integrate what they do well online into traditional forms of media. For example, we use our weekly tourism newspaper column to promote online contests and our social media platforms.

…I also advised attendees not to lose sight of the ultimate goals for their organizations – use social media as an avenue to reach them. Lastly, to realize, social media is a long-term commitment.”

— Lauren Bigge

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