PR News Roundup 11/11/11: 5 PR Blog posts You May Have Missed
“I’m a huge fan and I always will be…(even if Mr. Zuckerberg continues with these dang continuous changes) but it is perfect Friday fodder to poke fun at the ideas that maaaay not have panned out properly. Thanks Elisa Gabbert at Wordstream and happy Friday!”
“Public relations is proving to be one of the few bright spots in the current struggling U.S. jobs market. Census data shows that while those who majored in PR (and advertising) are making about the same as those who majored in areas like English and journalism (median earnings at $48,000), unemployment is at 6.1 percent, the lowest of the bunch.
The national unemployment rate in October was 9 percent, down from 9.1 percent. The economy also added 300,000 available jobs last month, showing some improvement.”
“Google+ has released their business pages and now B2B marketers need to understand why they need to join Google’s social network. The biggest reason is search. You may have heard about social search and how your connections influence your search results, well, Google+ does more of that. Share your content on Google+ and it has a better chance of showing up higher in search results.
If you jumped into Google+ when personal pages came out and you understand how the platform works, you know what kinds of posts resonate and how important engagement is to the platform, you should absolutely create a Google+ page for your B2B company today. If you are not familiar with Google+, you need to create a personal page and get started understanding it. Create your business page too, so you can start learning about how to use it effectively.”
“I was waiting for friends to meet me for lunch near Union Square the other day. The place was getting crowded, so I sat at the bar to wait. Chatting with the bartender, the inevitable “what do you do” question came up. He, like many New York City bartenders and wait staff, was an actor. I mentioned that that I’m involved in social media.
In between tending to newcomers at the bar, he asked me,
‘What do you think I could do to get my name out there using social media?’
I appreciated that he didn’t say what I often hear which goes something like, “I wouldn’t waste my time on Facebook” or “who wants to know what someone’s cat did?” Unlike many others I meet, he sensed there could be professional value for him in social media. One thing he knew for sure was that he wasn’t likely to meet anyone at the restaurant who would give him an acting job.”
“Are you looking for fresh ideas to engage your Facebook fans?
Do you have a pretty nice fan base, but you’re struggling to come up with ideas to engage them on a daily basis?
One proven approach is to help your fans.
Here are 3 techniques used by some of the most successful Facebook pages. Try them on your page to see how your fans respond!”
And a recap of what happened on Cision Blog:
Last week we hosted the webinar “Facebook for PR Pros.” We had a lot of great questions and unfortunately couldn’t get to all of them within our allotted time. So we decided to answer them here on the blog.
Public relations and marketing professionals I talk with sometimes express frustration about technology terms that get bandied about in our industry without clear definitions. Often when I give the explanations below, the response I hear is “That’s it? That’s all there is to it?” Well of course, each of these technology concepts and tools are incredibly complex and multi-faceted. But it’s important that we can discuss them from a business standpoint and understand each other.
Why do these terms matter to someone who crafts words and multimedia content for a living? Because increasingly, your work is being delivered using these technologies, each of which have ramifications for the way you produce your own content and curate information from elsewhere.
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