PR News Roundup 11/4/11: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web last week! Here’s the top five in no particular order…
“I can hear the wind blowing outside and it sounds like it’s really cold. So I’m pulling together this blog post in bed.
I don’t want to get up!
In some places in the country, wind like this is called a tornado or a hurricane. In Chicago? It’s just par for the course. It is, after all, the Windy City.
But that doesn’t mean we can’t have Facebook question of the week (clap, clap, clap)!
This week’s question comes from Tinu Abayomi-Paul. She asks:
In light of recent examples of bad pitches and the potential havoc created by how a publisher/author/blogger might respond, what is the most effective way to respond to a bad PR pitch?”
“We all know it’s not always easy being an inbound marketer – especially a good inbound marketer. The things we do to optimize our landing pages, create killer content, keep track of all our analytics – they take time! Therefore, to be both a successful inbound marketer, we must be able to use our time efficiently to drive the best results in the fastest way possible.
The good news is, even when you don’t have a lot of time on your hands, there are lots of little things you can do to dramatically improve your marketing.”
“After months of waiting business profiles for Google+, Google’s social network, are here. Google has, in its usual limited-access fashion, made it available, in the first instance, to those who have Google Apps for Business (the service costs $5 per month to use and you do need to have a website) with the intention of ironing out the bugs before it gets rolled out to everyone else, later in November.
For Google Apps users the service needs to be enabled manually from within the Google Apps account and then it takes a little tinkering to configure access and sharing rights. The roll out of the Business Profiles for G+ gives us a first look at what we might expect by way of functionality.”
“October 28, 2011 marked my first attendance at the Minneapolis chapter of Social Media Breakfast (#SMBMSP). I arrived at 514 Studios around 7:45am and to be honest, I was surprised at the number of people already in the audience. I grabbed my seat in the second row and had an opportunity to to meet the featured speakers Lisa Grimm and Meg Knodl right before they took their seats at the front of the room.”
“Social media is an excellent tool when you want to spread the good word about your business. Unfortunately, it’s also a minefield of potential security and reputation problems.
Over and over, we’ve seen cases of employers having to apologize for the Tweets made by impulsive employees. And I can’t count the number of times I’ve seen someone post a bit of company news only to delete it minutes later with an “oops” in its place. Legal departments around the globe have to be cursing the day social media was ever invented.”
And a recap of what happened on Cision Blog
“CisionBlog launched three years ago today with a single goal: to help professional communicators navigate a world in which news organizations are rapidly evolving, and individual voices online have an ever-growing impact. Three years later, we’ve learned that the line between what’s “social” and what’s “media” has been blurred beyond recognition. Bloggers, social site users and media professionals compete on a level playing field for eyeballs, links, Likes and retweets. It’s a fast-paced environment that’s exciting to watch.
We’ve also learned a few things about blogging from writing more than 400 posts. While it can be fun to just sit down and crank out your thoughts on a trend or issue of the day, I think most of our best posts follow one of these 10 prototypes, with which I’ve included some “greatest hits” examples. If you’re a blogger who sometimes gets overwhelmed by the blank slate in front of you (I know I do), bookmark this page and refer to it next time you get a case of blogger’s block.”
“Every time I write a blog post, I post it on Twitter and Facebook. Most of us do this with our content because we want our news and opinions to be shared with all of our communities and extended circles; it gives our brands a better chance of getting noticed.
But should it just end at social sites?”
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