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Elevate Your Small Business Marketing with Video Press Releases

Video Press ReleasesPress releases are an obvious choice as part of a solid small business marketing plan.  They are quick and easy ways to get your word out.  The problem is hundreds of press releases are sent every day.  It’s a constant fight for readers’ attention and only the most creative marketers succeed.

Looking for ways to embellish your content?  Video is one of the best ways to separate your press releases from the crowd. Not only does video help tell your story in a different way, it appeals to the appetite of the 50 percent of online users who on average watch seven hours of video per week, according to a YuMe study.

Check out these four ways that video can boost your press releases:

1. Video lets you expand your message

Use the text in your press release to introduce your topic and then let video take it to the next level by giving background information or specific examples.

Instead of having to work within the limits of 500 to 800 words of text, your one to three minute video can say twice as much – giving your press release a stronger impact.

2. Video encourages sharing

The popularity of video lends itself to sharing more readily than text does.  Consider the numbers from 2010:

  • Users watched 2 billion videos per day on Youtube
  • 35 hours of video were uploaded every minute on Youtube
  • Facebook users watched 2+ billion videos each month
  • 20 million videos were uploaded to Facebook monthly

Readers might not want to share your whole release, but having a video sharing link encourages them to spread your message in a different way.

3. Video’s view effect lasts longer

While the viewing interest level generated by text press releases is estimated around ten days, the viewing levels of video can be double that.

This makes video a cost-effective tool.  Think about it – if you’re trying to keep your message top of mind for your audiences but your text releases run out of steam in just a few days, video will give your content extra legs.

4. Video builds your audience

Video press release distribution gives you a broader audience because these releases are disseminated through numerous video websites – additional channels to typical press releases.

Typically, traffic for online press releases comes through search engines.  Adding search traffic through websites to the mix gives your message more reach.

There are numerous places to get video for your press releases.  Archived interviews, instructional videos that can be re-edited, video from conferences and seminars and even special events can energize your content.

Have you found other video sources that you were able to incorporate successfully into your press releases?  We’d love to hear your thoughts in the comments section below.

If you liked this post, you may also enjoy: Most Popular Press Releases in October on

About Cision Contributor

This post was written by a guest Cision contributor.

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