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Viralheat is now on Google+!

Google’s announcement today that it had officially launched its Pages feature has everyone talking about the new, much-anticipated addition. Now, local businesses, places, products, brands, companies, organizations, arts/entertainment/sports groups and “other” can create official pages on the social network. Attempts to create a Google+ Page earlier in the day were unsuccessful, but this afternoon = success. I’ve only been playing with the page for a short time, but here are some screenshots and my initial thoughts!

Step 1: Create profile

There are two ways of creating a Page: in the right navigation panel at the very bottom under “Google Pages” > “Create a Google+ Page” OR here:

Once you’re there, you’ll need to choose a category for your Page: “Local Business or Place,” “Product or Brand,” “Company, Institution or Organization,” “Arts, Entertainment or Sports” or “Other” which will pull up corresponding entry fields for you to fill out.

Then you have the option to choose a profile picture for your Page and add a short “tagline.”

Step 2: “Get the word out”

From your personal account, you have the option to share your Page with people on Google+ and encouraging them to add it to their circles. This is one distinguishing feature between Google+ for individuals and Pages: that “a Page cannot add someone to a circle until that user has already added the page to one of their circles. In other words, a Page can’t start sending you messages until you’ve elected to add them to one of your circles.” So, get those people adding you to their circles so you can then “circle” them right back!

Step 3: Social network!

Google so nicely presents you with your options on its “Get Started” page:

  • Start the conversation (start posting on your page)
  • Add a badge or code to your website to directly connect it with your Page
  • Continue sharing the link to your Page to get added to more circles and building yours
  • Participate in Hangouts (live video chats with up to 9 people at a time)

Miscellaneous thoughts I’ve had (so far):

  • Really quick set up process, but until people start adding +Viralheat to their circles, our posts won’t be featured directly within our target audience’s feeds.
  • It’s really easy to switch between my personal account and my Page(s). In the left navigation panel, you see your photo (or Page logo) with an arrow button that shows you a drop-down menu of your pages where you can easily switch between them.
  • The layout is the same as what you’re used to with your individual account, so the transition isn’t too disruptive.
  • I’m interested to see the numbers of new/active users from before Pages compared to the numbers once Pages become populated.

What are your thoughts on the new Pages feature? As a brand, do you think it will be effective to connect with consumers? As a consumer, do you think it will be useful to connect with the brands, etc. that you care about?

Who wants to “hangout?” The Viralheat team will be hanging out on our Google+ Page this Friday (November 11) at 11:00 AM PT, and we’d love to chat with you

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