WEBCAST: The Roadmap from Social Listening to Integrated Social Intelligence
Most businesses agree that listening to social has become an integral part of communication with customers and the marketing strategy as a whole. But listening is no longer enough. To build strong customer experiences, you must learn to leverage Social Intelligence – driving marketing and business strategy through insights generated by the integration of social and business data.
On December 1st, Visible’s Elizabeth Morgan will be hosting our webcast with Forrester Analyst Zach Hofer-Shall and SymphonyIRI Group’s Vice President of New Media Solutions, Phil Ripperger. The webcast will discuss the roadmap from social listening to integrated social intelligence. Below are some key points that will be covered during the presentation:
- Forrester’s framework for integrating social and business data
- The evolution of social media as a driving force for marketing intelligence
- How a leading consumer package goods brand used social media to boost in-store sales
To register and learn more about the event, please visit the following link:
We hope you can join us!
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