“Don’t Be A Free User” – A Great Read From Pinboard
A few members of the Viralheat team stumbled across this blog post yesterday and liked it so much that we wanted to repost it. Below is an excerpt and be sure to visit Pinboard’s blog for the full text.
(The following post is a repost from the Pinboard blog)
Were you a big Gowalla fan? Did you like Dodgeball? Did you think Trunk.ly (gasp!) was better than Pinboard? Did you make a lot of contributions to Nextstop? Do you miss Aardvark andEtherPad? Did “I Want Sandy” change your life?
These projects are all very different, but the dynamic is the same. Someone builds a cool, free product, it gets popular, and that popularity attracts a buyer. The new owner shuts the product down and the founders issue a glowing press release about how excited they are about synergies going forward. They are never heard from again.
Whether or not this is done in good faith, in practice this kind of ‘exit event’ is a pump-and-dump scheme. The very popularity that attracts a buyer also makes the project financially unsustainable. The owners cash out, the acquirer gets some good engineers, and the users get screwed.
To avoid this problem, avoid mom-and-pop projects that don’t take your money! You might call this the anti-free-software movement.
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.