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Links We Love: Weekend Reads!

Weekend ReadingIt happens to us every week…a ton of great reads are published to the web, we bookmark them in hopes of getting to them later, and…it never happens. Maybe we forget, maybe something comes up, but we miss out. Luckily PRWeb has got you covered and we’ve got the 5 best reads of the week all here in one place:


5) Three Top NewsJacking Examples by PR Experts (Vocus Blog)
By attaching your business to a breaking news story, you can quickly create buzz, climb search engines and get in front of loads of new customers.  Want to try it out?  Here are three newsjacking examples that will show you how it’s done – and how to get started.

4) 5 Things PR Pros Can Expect in 2012 (Ragan’s PR Daily)
As we take a look into the PR crystal ball, here are some sure bets for 2012. What predictions do you have?

3) The Future of Social Networks (Spin Sucks)

During the past few years, social media has been an individual sport: A way to put out your shingle and start making a name for yourself. While groups, businesses and associations can all leverage the tools, there is often the feeling that social media has been meant to level the playing field rather than support traditional hierarchy. How do you feel about social now, and where it might be going in 2012?

2) Jack Daniel’s Marketing Magic (CNN Money)
How the Tennessee whiskey in the square bottle, became a global megabrand without losing its small-town authenticity. A good read here with lessons in persistence, brand leadership and word of mouth.

1) 7 Media Relations Trends to Expect in 2012 (PRNews)
The big story in media relations in 2011 was the continued influence of social media in outreach to journalists. Twitter has become essential in both following and alerting the media. Yet traditional media relations techniques like the press release and desk-side interviews still have a place in media relations. PR News asked two media relations experts to give their take on trends to expect in 2012.

What are your favorite reads of the week? Any stories you have bookmarked that you’re excited to read this weekend? Share them with us below!

(Flickr Creative Commons – Photo Credit: el_rogos)

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This post was written by a guest Cision contributor.

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