Links We Love: Friday, January 27th
It’s Friday! We hope you have a fantastic weekend, but first, have a look at our roundup of this week’s top five reads.
5: We released our annual State of the Media Report this week. It’s got the latest trends and a thorough outlook of the shifting media landscape in 2012 – but how does it affect PR pros? 7 Things PR Pros Should Know About the Shifting Media Landscape – via Ragan’s PR Daily
4: To New York Times columnist Nicholas Kristof, Facebook fans are “real.” His opinion on Twitter followers is a bit different. Question is: Which is more valuable? Nick Kristof: Facebook Subscribers Are More Valuable Than Twitter Users [VIDEO] – via Mashable
3: Content marketing is a great way to build a following, attract customers and grow your business. It only works, however, if your content gets found. 5 Basic SEO Troubleshooting Tips for Content Marketers – via TopRank Online Marketing Blog
2: Twitter is great for engaging one-to-one with customers and building community. But as McDonalds found out with their #McDStories disaster, you have to think things through. Not Lovin’ It: 5 Ways McDonalds Could Have Prevented a Hashtag Nightmare (& How You Can Avoid One) – via MarketingProfs Daily Fix
1: To grow your business, you’ve got to spread the word. Advertising, social media and publicity – especially free publicity from HARO (see #5!) – can help you do just that. DIY Publicity: 13 Things to Do Now – via Inc.com
Let’s see it: What were you reading this week? Post your favorites below!
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.