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Links We Love: Friday, January 27th

It’s Friday!  We hope you have a fantastic weekend, but first, have a look at our roundup of this week’s top five reads.

5: We released our annual State of the Media Report this week.  It’s got the latest trends and a thorough outlook of the shifting media landscape in 2012 – but how does it affect PR pros?  7 Things PR Pros Should Know About the Shifting Media Landscape – via Ragan’s PR Daily

4: To New York Times columnist Nicholas Kristof, Facebook fans are “real.”  His opinion on Twitter followers is a bit different. Question is: Which is more valuable?  Nick Kristof: Facebook Subscribers Are More Valuable Than Twitter Users [VIDEO] – via Mashable

3: Content marketing is a great way to build a following, attract customers and grow your business. It only works, however, if your content gets found.  5 Basic SEO Troubleshooting Tips for Content Marketers – via TopRank Online Marketing Blog

2: Twitter is great for engaging one-to-one with customers and building community.  But as McDonalds found out with their #McDStories disaster, you have to think things through. Not Lovin’ It: 5 Ways McDonalds Could Have Prevented a Hashtag Nightmare (& How You Can Avoid One) – via MarketingProfs Daily Fix

1: To grow your business, you’ve got to spread the word.  Advertising, social media and publicity – especially free publicity from HARO (see #5!) – can help you do just that. DIY Publicity: 13 Things to Do Now – via Inc.com

Let’s see it: What were you reading this week? Post your favorites below!

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