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PR News Roundup 1/6/12: 5 PR Blog posts You May Have Missed

Photo courtesy of EvelynGiggles via Flickr

Welcome back, and hope you all had a fabulous holiday!! It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…

5 Ways to Use Google+ to Improve Your Search Engine Optimization via Social Media Examiner

“Do you want to improve your search engine optimization?

Embracing Google+ should be on your short list of activities.

Experts continue to debate whether Google+ has the power to last beyond Google’s previous attempts at entering the social networking realm.”

Journalist shares 7 common PR sins to avoid via PR Daily

“After spending yet another maddening evening cleaning up my email, I realized that many of the messages clogging my inbox stemmed from oversize attachments, press releases completely unrelated to my beat, and back-and-forth banter that could have been avoided with one phone call. As a journalist, I find that at least 75 percent of my e-mails are related to public relations.

Below are seven simple steps to streamline our communication, respect my inbox, and make both of our jobs easier.”

6 Ways Brands Can Rock Pinterest via Social Times

Pinterest was one of the most heavily trafficked social media networks of 2011, which was surprising to many because its rise to success was a quiet one. Pinterest is a form of social bookmarking where users pin different images and YouTube videos from across the web to boards they’ve created based on a subject area of their liking. For instance, you can create a board entitled Best Places on Earth and then pin images of island getaways, beautiful landscapes or whatever images you think fit this board best. Your boards are displayed on your profile for your network to see, like or repin to their own boards if they so choose. You’re able to follow other users and/or their individual boards of content they’ve assembled. Pinterest allows users to sign up through their Twitter or Facebook, which makes it easy to connect with your friends already on the network.”

How to Get the Most Out of Google Analytics via Mashable

“After we published a primer for using Google Analytics, readers said they were hungry for more.

Google Analytics has since revamped its design, giving it not only a cleaner look but also updated data sets. You can now find everything from real-time stats to details about which mobile device your site visitors come from.

Though the data possibilities seem endless, Google Analytics product manager Phil Mui says the design reflects three core metrics: acquisition, engagement and outcome. Let’s take a closer look at what these numbers mean and how you can track them with one of the most widely used web analytics platforms.”

What Makes PR So Darn Stressful via PRNewser

“CareerCast has released its list of 2012′s most stressful jobs. At number seven: PR executive.

CareerCast’s job description says PR pros are often responsible for addressing large crowds, work in public, and keep tight deadlines, not to mention the hostility coming from the media, particularly in a crisis situation. It also says the average pay is $91,810.

PR Daily notes that last year, CareerCast had PR pro listed at number two on the most stressful list.”

And a recap of what happened on Cision Blog:

 The benefits of harnessing Creative Common licensed work in your content creation process

As the new year begins, many professional communicators are hard at work planning upcoming campaigns and content. The underlying concepts behind these campaigns may already be well refined, but visualizing them is often a challenge.

Which raises the question: How to avoid another year of boring stock images and graphics?


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